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Collaborate

Where I add value

Whether I'm part of your team or joining for a specific challenge, these are the three disciplines I bring. The work is always shaped around the problem — no cookie-cutter deliverables, no wasted process.

UX Design

End-to-End UX Design

From discovery to delivery. Research, wireframes, prototypes, and final UI — a complete design process that keeps users at the centre.

UX Audit & Redesign

A deep review of your existing product. I identify friction points, usability issues, and opportunities — then design the fixes.

Design Systems

Scalable, consistent component libraries that speed up your team and create a cohesive brand experience across every touchpoint.

User Research

Interviews, usability testing, surveys, and synthesis. Real insights from real people, translated into design decisions.

AI Experience (AX)

AI Interaction Design

Choosing the right interaction for the job — guided questions, inline suggestions, checkpoints — instead of defaulting to chat. Designed so expert users stay in control.

Trust & Human Control

Interfaces that make the AI's intent and sources visible, and let people review, edit, override or undo before anything consequential happens.

AI Evaluation & Quality

Evaluation pipelines that connect prompts, intended tasks, responses and ideal answers, so quality and regressions become visible — with domain expertise in the loop.

AI Prototyping & Strategy

Coded prototypes built with AI tools to test ideas with real users fast, and help choosing the right kind of AI — generative, deterministic or hybrid — for the cost of being wrong.

Product Strategy

Product Discovery

Structured discovery sprints to validate assumptions, understand your market, and define the right problem before designing the solution.

Roadmap & Prioritisation

Helping product teams decide what to build, in what order, and why. Data-informed, user-validated, and stakeholder-aligned.

Design Sprint Facilitation

5-day sprints that take you from a challenge to a tested prototype. Remote or in-person, with cross-functional teams.

Design Leadership

Building and growing design teams: hiring, shaping culture, defining process, and setting the quality bar — in-house or part-time.

My process

How I work

  1. Discover

    We start with conversations — understanding your users, your business goals, and the problem we're really solving.

  2. Define

    Research synthesised into clear problem statements, personas, and design principles that guide every decision.

  3. Design

    Iterative design with regular checkpoints. Low-fi to high-fi, tested with real users at every stage.

  4. Deliver

    Polished, developer-ready designs with thorough documentation. I stay involved through handoff to make sure nothing gets lost in translation.

Open to opportunities

Let's collaborate

Whether you're growing your design team, exploring what AI can do for your product, or tackling a tricky UX challenge — or just fancy an interesting conversation — I'd love to hear from you.

Start a conversation